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Growth. It’s what every company strives for. But it’s become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market.
While zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation.
AUTHOR: KRIS TIMMERMANS, CHRIS ROARK, RODRIGO ABDALLA
Publisher: PENGUIN BOOKS
Author: KRIS TIMMERMANS