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  • THE BIG ZERO

    Growth. It’s what every company strives for. But it’s become more and more elusive as companies struggle to hit their projected growth rates in an increasingly competitive market.
    While zero-based budgeting (ZBB) has been wielded for decades to cut costs, it falls short when it comes to spurring growth. But a zero-based mindset (ZBx) does that and more. ZBx facilitates forensic oversight into resource allocation that funnels savings back into growth initiatives and encourages new sources of innovation.
    ISBN: 9780241401590
    AUTHOR: KRIS TIMMERMANS, CHRIS ROARK, RODRIGO ABDALLA
    ISBN: 9780241401590
    Publisher: PENGUIN BOOKS
    Subtitle:
    Author: KRIS TIMMERMANS

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