NEW KINGS OF THE WORLD: THE RISE AND RISE OF EASTERN POP CULTURE

By (author)FATIMA BHUTTO

 995

There is a vast cultural movement emerging from the Global South and sweeping all before it. India’s Shah Rukh Khan, after all, is the most popular actor in the world. Bollywood, Turkish soap operas called dizi, K-pop and other aspects of Eastern pop culture are international in their range and allure and the biggest challenger yet to America’s monopoly since the end of World War II. Bestselling author Fatima Bhutto’s new book is about these new kings of popular entertainment in the twenty-first century. Carefully packaging not always secular modernity with traditional values in urbanized settings, they have created a new global mass culture that can be easily consumed, especially by the many millions coming late to the modern world and still negotiating its overwhelming challenges. Though this is a book primarily focused on India, it also explores the cultural industries of two other countries at the forefront of the challenge to American soft power: Turkey and South Korea. Plummeting American prestige, the belated rediscovery that local cultures are valuable in and of themselves and the rise of classes with different tastes and backgrounds emerging out of the turbulence and migration of globalization have marginalized the old guard of “Westoxified” elites and created a vast new landscape of cultural power. Indian, Turkish and even Korean mass culture offer a much better fit for this majority’s self-image and aspirations of sovereignty and dignity. Fatima Bhutto brings her thesis alive through exclusive interviews with Shah Rukh Khan, a behind-the-scenes-account of Magnificent Century, Turkey’s biggest TV show, watched by upwards of 200 million people across 43 countries and her travels to South Korea to see how K-Pop transformed the world of popular music and “Gangnam Style” became the first YouTube video to be viewed one billion times. Edgy, insightful and entertaining, New Kings of the World is an eye-opening look at the rise and rise of Eastern pop culture.
ISBN: 9789698729219
Publisher: LIBERTY BOOKS
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Author: FATIMA BHUTTO

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SKU: 9789698729219
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Weight 0.33 kg
ISBN

9789698729219

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Publication Date

2019

Pages

165

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Fatima Murtaza Bhutto Is A Pakistani Poet And Writer.Fatima Bhutto Was Born In Kabul In 1982. Her Father Murtaza Bhutto, Son Of Pakistan’s Former President And Prime Minister, Zulfikar Ali Bhutto And An Elected Member Of Parliament, Was Killed By The Police In 1996 In Karachi During The Premiership Of His Sister, Benazir Bhutto.Fatima Graduated From Columbia University In 2004, Majoring In Middle Eastern Languages And Cultures And From The School Of Oriental And African Studies (SOAS) In 2005 With A Masters In South Asian Government And Politics. She Is The Author Of Two Books: Whispers Of The Desert, A Volume Of Poetry, Which Was Published In 1997 By Oxford University Press Pakistan When Fatima Was 15 Years Old. 8.50 A.M. 8 October 2005, A Collection Of First-Hand Accounts From Survivors Of The 2005 Earthquake In Pakistan, Was Published By OUP In 2006. Her Third Book, Songs Of Blood And Sword, Will Be Published Around The World In 2010.Fatima Wrote A Weekly Column For Jang – Pakistan’s Largest Urdu Newspaper And Its English Sister Publication The News – For Two Years. She Covered The Israeli Invasion And War With Lebanon From Lebanon In The Summer Of 2006 And Also Reported From Iran In January 2007 And Cuba In April 2008.

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