Book Details

About the Author

Dr Shehzad Amin is a lead marketing consultant cum writer. His passion stems from the constant desire to always provide his clients with quality and pioneering research design that helps them stay afloat. He has worked at all levels of people-management and has enough people's insights to solve their deepest problems. Having worked with several Fortune 500 companies, his results are actionable and are backed up by data and research. He wields enough testimonials and success stories to drown the doubts of naysayers and make disciples out of those willing to act on his timeless principles. The 100 steps book is a collection of years of scholarly research, training nuggets, travel observations and insights. Dr Amin is at his most pragmatic and strategic self in this masterpiece. When he is not writing, he is the group CEO of an international marketing and management advisory business and also a professor at one of the most prestigious business schools. He lives abroad with his family, having moved from Pakistan where he was born.