CHEAP

THE REAL COST OF THE GLOBAL TREND FOR BARGAINS, DISCOUNTS & CONSUMER CHOICE

By DAVID BOSSHART

Available: In Stock

Rs.930

FAST Delivery

100% tracking

for all your orders

24-hour response

from customer service

Description

In most developed countries, in almost every trade sector, prices have decreased considerably over the last few yea' in some cases, by more than 20 per cent. The choice of products on offer is immense, and customeare inundated with a vast range of goods, costing very little money.

In this compelling, powerful and shocking account of society's greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies.

Rs.930

FAST Delivery

100% tracking

for all your orders

24-hour response

from customer service

Please Note

📣 Note: Shipping to India is currently on hold due to the suspension of cross-border trade. We hope to resume deliveries as soon as services reopen.

Book Details

ISBN: 0749448962
Categories:
All Products, Business and Management, Marketing, Non Fiction
Format: Paperback
Publication Date: 2007
Number of Pages: 197
Author:
DAVID BOSSHART
Publisher: VIVA BOOKS
Language: English
Weight: 0.31 g

About the Author

Dr David Bosshart is the CEO of the Gottlieb-Duttweiler Institute in Switzerland and an international lecturer on consumer trends, retail analysis and social change. He is also the author of Cult Marketing and The Future of the Consumer Society.