CHEAP
THE REAL COST OF THE GLOBAL TREND FOR BARGAINS, DISCOUNTS & CONSUMER CHOICE
Regular price
Rs.930
Description
In most developed countries, in almost every trade sector, prices have decreased considerably over the last few yea' in some cases, by more than 20 per cent. The choice of products on offer is immense, and customeare inundated with a vast range of goods, costing very little money.
In this compelling, powerful and shocking account of society's greedy over-consumption, David Bosshart paints a bleak picture of our increasing obsession with cheap goods. He exposes the darker side of some of our favourite organizations such as easyJet, Wal-Mart, Aldi, Hennes and Mauritz, and Disney and reveals some substantial paradoxes in their business strategies.
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Book Details
- ISBN: 0749448962
- Categories:
- Format: Paperback
- Publication Date: 2007
- Number of Pages: 197
- Author:
- Publisher: VIVA BOOKS
- Language: English
- Weight: 0.31 g
