GLOBAL ACCOUNT MANAGEMENT

Name: GLOBAL ACCOUNT MANAGEMENT
Brand: Vanguard Books
SKU: 0749448989
Price: 2580.0 PKR
Availability: InStock

A COMPLETE ACTION KIT OF TOOLS AND TECHNIQUES FOR MANAGING KEY GLOBAL CUSTOMERS

By PETER CHEVERTON

Rs.2,580

Availability: In Stock

Description

The prospect of true Global Account Management (GAM) looms large for many supplieas their customer base grows larger and the world grows smaller. Even the experience and hard-learnt lessons of national Key Account Management may not be enough to ease the adjustment to this new challenge. Supplying a customer such as Tesco across Europe rather than across the United Kingdom is a much taller order than simply accommodating the extra miles involved.

Global Account Management examines the significant challenges of Global Account Management and is the first book to offer practical advice on the range of decisions and actions required to make it a success.

About the Author

Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in fmcg, financial services, pharmaceuticals, speciality chemicals and IT. He is the author of Key Account Management, and Key Marketing Skills, both published by Kogan Page.