GLOBAL ACCOUNT MANAGEMENT

A COMPLETE ACTION KIT OF TOOLS AND TECHNIQUES FOR MANAGING KEY GLOBAL CUSTOMERS

By PETER CHEVERTON

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Description

The prospect of true Global Account Management (GAM) looms large for many supplieas their customer base grows larger and the world grows smaller. Even the experience and hard-learnt lessons of national Key Account Management may not be enough to ease the adjustment to this new challenge. Supplying a customer such as Tesco across Europe rather than across the United Kingdom is a much taller order than simply accommodating the extra miles involved.

Global Account Management examines the significant challenges of Global Account Management and is the first book to offer practical advice on the range of decisions and actions required to make it a success.

Rs.2,580

FAST Delivery

100% tracking

for all your orders

24-hour response

from customer service

Please Note

📣 Note: Shipping to India is currently on hold due to the suspension of cross-border trade. We hope to resume deliveries as soon as services reopen.

Book Details

ISBN: 0749448989
Categories:
All Products, Business and Management, Management, Non Fiction
Format: Paperback
Publication Date: 2007
Number of Pages: 242
Author:
PETER CHEVERTON
Publisher: VIVA BOOKS
Language: English
Weight: 0.51 g

About the Author

Peter Cheverton is a Director of INSIGHT Marketing and People, an international training and consultancy firm specializing in marketing and key account management, with clients in fmcg, financial services, pharmaceuticals, speciality chemicals and IT. He is the author of Key Account Management, and Key Marketing Skills, both published by Kogan Page.