GLOBAL ACCOUNT MANAGEMENT
A COMPLETE ACTION KIT OF TOOLS AND TECHNIQUES FOR MANAGING KEY GLOBAL CUSTOMERS
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Description
The prospect of true Global Account Management (GAM) looms large for many supplieas their customer base grows larger and the world grows smaller. Even the experience and hard-learnt lessons of national Key Account Management may not be enough to ease the adjustment to this new challenge. Supplying a customer such as Tesco across Europe rather than across the United Kingdom is a much taller order than simply accommodating the extra miles involved.
Global Account Management examines the significant challenges of Global Account Management and is the first book to offer practical advice on the range of decisions and actions required to make it a success.
Regular price
Rs.2,580
FAST Delivery
100% tracking
for all your orders
24-hour response
from customer service
Book Details
- ISBN: 0749448989
- Categories:
- Format: Paperback
- Publication Date: 2007
- Number of Pages: 242
- Author:
- Publisher: VIVA BOOKS
- Language: English
- Weight: 0.51 g
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