THE INTERNATIONAL DICTIONARY OF MARKETING

OVER 2,000 PROFESSIONAL TERMS AND TECHNIQUES

By DANIEL YADIN

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Description

This uniquely useful dictionary provides over 2,000 encyclopaedic marketing-related definitions. Its coverage of marketing disciplines includes:

• marketing communications;

• the media;

• advertising;

• public relations;

• sales promotion;

• corporate communications;

• the Internet.

Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas.

The International Dictionary of Marketing offedefinitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical ' guide for experienced professionls as well as for trainees and students.

Rs.1,465

FAST Delivery

100% tracking

for all your orders

24-hour response

from customer service

Please Note

📣 Note: Shipping to India is currently on hold due to the suspension of cross-border trade. We hope to resume deliveries as soon as services reopen.

Book Details

ISBN: 0749449241
Categories:
All Products, Business and Management, Marketing, Non Fiction
Format: Paperback
Publication Date: 2006
Number of Pages: 440
Author:
DANIEL YADIN
Publisher: KOGAN PAGE
Language: English
Weight: 0.61 g

About the Author

Daniel Yadin, who lectures widely, is an experienced copywriter and practitioner in marketing communications. A Chartered Marketer, he is a member of the Chartered Institute of Marketing, and a former course director at their training division. He is also a founding member of the Association of Independent Business Trainers.