THE INTERNATIONAL DICTIONARY OF MARKETING

THE INTERNATIONAL DICTIONARY OF MARKETING

OVER 2,000 PROFESSIONAL TERMS AND TECHNIQUES
By DANIEL YADIN
Rs.1,465
  • Availability: In Stock

Description

This uniquely useful dictionary provides over 2,000 encyclopaedic marketing-related definitions. Its coverage of marketing disciplines includes:

• marketing communications;

• the media;

• advertising;

• public relations;

• sales promotion;

• corporate communications;

• the Internet.

Written in clear, unambiguous English, this uniquely useful dictionary provides accurate descriptions of the techniques, practices, terminology and jargon used in marketing and marketing-related areas.

The International Dictionary of Marketing offedefinitions of everyday marketing terms and jargon, plus in-depth explanations of marketing practices and procedures. This approach includes detailed observations and comments, making it an essential and practical ' guide for experienced professionls as well as for trainees and students.

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Book Details

About the Author

Daniel Yadin, who lectures widely, is an experienced copywriter and practitioner in marketing communications. A Chartered Marketer, he is a member of the Chartered Institute of Marketing, and a former course director at their training division. He is also a founding member of the Association of Independent Business Trainers.

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