THE STRATEGIC ROLE OF MARKETING
UNDERSTANDING WHY MARKETING SHOULD BE CENTRAL TO YOUR BUSINESS STRATEGY
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Description
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Book Details
- ISBN: 9780077078546
- Categories:
- Format: Hardback
- Publication Date: 1995
- Number of Pages: 205
- Author:
- Publisher: MCGRAW HILL
- Language: English
- Weight: 0.35 g
